We've all heard of sales leads. Commonly found in the mortgage, finance and insurance industries, sales leads are generated on the basis of generic demographic criteria such as FICO score, age and income. They are then sold and resold to multiple advertisers.
But what if you don't want generic leads? What if you want leads just for your brand — for your newsletter list, your list building or your sales force.
Introducing marketing leads from Pontiflex.
Through Pontiflex, advertisers can generate leads that have signed up for their particular offer — truly responsive leads for their newsletter list, list building efforts or sales force.
Till today, because of a lack of transparency in the online lead generation market, advertisers couldn't generate marketing leads efficiently. As a result, they had to run inefficient banner-landing page campaigns with high drop-off rates, and search campaigns with high cost-per-clicks to generate marketing leads.
With Pontiflex, that has changed.
Through Pontiflex, advertisers can connect to publishers transparently. They can run brand specific offers to generate marketing leads and optimize campaigns efficiently. They only pay for the marketing leads they receive — and not for impressions and clicks.
- Narrow set of verticals: mortgage, debt, insurance
- Generic leads, not specific to advertiser
- Can be sold to anyone, more than once
- Typical lead: $80K HHI, FICO 705, zip 10005
- Broader set of verticals
- Advertiser brand-specific leads
- Can only be sold once
- Typical lead: joe@gmail.com, Joe Blogg, 11231
