Tommy Hilfiger Uses Sign-Up Ads to Help Fashion Fans Dress Better than Their Friends

With a roster of leading brands, the Tommy Hilfiger Group is an icon in the apparel industry. The company is a market leader in clothing, accessories, footwear, fragrances and home furnishings.

See the Latest Fashion Trends

In order to share exclusive information with fans of the brand, Tommy Hilfiger uses acquisition marketing to collect the email addresses of people who want to hear more about its fashion line and products. Through sign-up ad campaigns, people can submit their contact info without leaving the site they're on.

Staying on Top of Trends — Long Term

As soon as a person submits their contact info through a sign-up ad, he or she receives an email from Tommy Hilfiger. This starts the relationship between the brand and its audience right away, and the email campaigns enable people who are interested in fashion to receive ongoing exclusive updates from a designer they know and trust.

While some emails contain discounts and promotions, Tommy Hilfiger focuses on ensuring that its followers have the information they need to stay fashion-forward. Subscribers get inside information about the Tommy Hilfiger brand, such as the availability of new styles and details on upcoming fashion shows. Using sign-up ads, Tommy Hilfiger can build its database quickly and cost-effectively, and shoppers get coveted details before anyone else. "You can’t form a meaningful relationship with just a 20% off message," says Jared Blank, Senior Director of e-Commerce at Tommy Hilfiger.

Advantages of Pontiflex

• Real-time thank-you emails

  People receive relevant fashion info as soon as they sign up; Tommy Hilfiger is able to start a relationship with people immediately.

• Cost-effectiveness

  Tommy Hilfiger pays only for new, qualified sign-ups. The brand can predict how many consumers will be acquired acquire per demographic segment before the campaign even starts.

• Relevance

  Through sign-up ads, Tommy Hilfiger connects with the right audience and sends emails with exclusive content to keep them engaged.