Pontiflex Soars on CPL Growth

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Leo Tignini
Horn Group, Inc.
(646) 202-9760
ltignini@horngroup.com

Pontiflex Soars on CPL Growth

Over 100 companies running lead-generation campaigns through Pontiflex in four months since launch

Brooklyn, NY - June 18, 2008 — Pontiflex, the only open and transparent cost per lead (CPL) market, today announced that over 100 companies are using Pontiflex to run their lead-generation campaigns. This milestone attests to the company's rapid growth since its launch in February 2008.

Advertisers such as BeliefNet, Tripmela, Dunhill Vacations, eFax, Grassroots Enterprise and Tauk.com are using Pontiflex to generate qualified brand-specific leads and build email databases, community sites, newsletter lists, and member loyalty programs. Through Pontiflex, advertisers can connect transparently with hundreds of premium publishers such as ZoomInfo, Away.com, Trails.com and Careerbuilder.com.

Pontiflex's growth is fueled by the increased advertiser demand for higher returns on online marketing. In contrast to Cost per Thousand (CPM) and Cost per Click (CPC) models, CPL enables advertisers to pay only for qualified consumer leads, not for clicks or impressions that might never convert. Pontiflex's GENList™ publisher directory enables advertisers to run CPL campaigns in a transparent manner. Advertisers can know exactly where their campaigns are running, optimize placements by source, and increase marketing returns.

"CPL does a far better job than CPM or CPC when it comes to increasing ROI. It's the most efficient way to acquire leads today," said Kurt Homfelt, CEO, Dunhill Vacations. "And because Pontiflex is transparent, we are assured that we're hitting the right places. The leads convert better, and help us engage consumers in a more meaningful way."

The customer growth is consistent with a 2007 IAB PWC Internet advertising report, which showed that advertiser spend on performance based advertising was greater than that on CPM advertising for the first time. According to IDC, CPL is the fastest growing segment of online advertising with 71 percent growth annually.

"This is an exciting time to be in the consumer lead generation market, especially as Cost-per-Lead (CPL) advertising significantly outpaces and outperforms CPM and CPC metrics," said Zephrin Lasker, Co-founder and CEO, Pontiflex. "We are thrilled to be riding this wave of customer momentum to deliver on the true promise of CPL advertising."

Pontiflex raised $2.5M in Series A funding in April 2008 from leading venture capital funds New Atlantic Ventures (www.navfund.com) and Greenhill SAVP (www.gsavp.com)

About Pontiflex

Pontiflex is the first open cost per lead (CPL) market for publishers, advertisers and technology providers. Advertisers connect to brand-conscious consumers through Pontiflex and pay only for specific customer leads, not just clicks or impressions that might become leads.

Pontiflex has redefined consumer lead generation through CPL, the fastest growing segment in online advertising. The company makes advertising accountable by eliminating the traditional guesswork inherent in CPM and CPC models to give marketers leads they can trust.