Case Study: Hillclimb Media

Hillclimb Media blazes new trails with Pontiflex

Hillclimb Media is the name behind some of the most recognizable brands on the Internet such as Trails.com, AllGetaways.com, and GolfLink.

Hillclimb Media leverages leading sites in the travel, sports, and the outdoor industry categories to provide qualified leads to a large number of advertisers.

Hillclimb Media was doing well in terms of generating online advertising revenue. But the Hillclimb marketing team was convinced that they could be doing a lot better.

Consider the facts.

Hillclimb Media owned some of the best sites on the Internet. All of their properties had loyal customer bases - the kind that advertisers would kill for. In addition, the market was booming. With 71% YTY growth, online lead generation was growing twice as fast as the overall market.

If finding advertisers was difficult, campaign set-up and management was even more so.

Hillclimb Media had to set up every lead generation campaign from scratch. This was a complex process, for which HillClimb Media had to devote expensive technical resources.

What's more, campaign management was also proving to be cumbersome. Each advertiser had custom data transfer and delivery needs. Sending campaign performance reports to all of its advertisers on a weekly basis was proving to be a time consuming process for Hillclimb Media.

HillClimb Media listed itself on the Pontiflex GENList - the industry's first open and transparent publisher directory. Hundreds of advertisers use the Pontiflex GENList directory to connect with publishers and set up lead generation campaigns. Simply by getting listed on the Pontiflex GENList, Hillclimb Media is now able to connect to a new world of lead generation revenue.

To ease the problem of campaign set-up, Hillclimb Media turned to Pontiflex's PixelPost technology. PixelPost eliminates the need for every campaign to be set up from scratch.

Pontiflex also simplified campaign management for Hillclimb Media. Pontiflex's campaign management console enables Hillclimb to automate data collection, delivery and tracking processes. Hillclimb can now easily share reporting access with its advertisers and deliver data automatically in the formats they need.

It's little wonder that Hillclimb Media is delighted with Pontiflex. They have transitioned over 30 campaigns thus far, and plan to run all future campaigns through Pontiflex.