The Online Lead Generation Glossary provides valuable information on industry definitions, best practices and guidelines for new and existing online lead generation marketers.
The glossary is especially useful to advertisers looking to get the most out of performance-based pricing models. A recent IBM research study found that two-thirds of senior marketers expect 20 percent of ad revenue to move away from impression-based sales, in favor of action-based models in the near future.
Generate guaranteed returns from online advertising. Get started on the path to lead generation success. Download the Online Lead Generation Glossary now! (link)
This glossary is provided to you at no cost by Pontiflex, the industry's only open and transparent CPL market. Contact 1.800.708.9290 or email sales@pontiflex.com to find out more * required field