In tough economic times marketers want to increase returns on online advertising. According to the IAB PWC Internet advertising report, 2007 was the first year in which the spend on performance based advertising was higher than that on display advertising. A recent IBM research study found that two-thirds of senior marketers expect 20 percent of ad revenue to move away from impression-based sales, in favor of action-based models within three years.
The white papers below outline best practices to help brand and direct response marketers increase ROI. Thanks to the industry associations and online marketers, whose experience was invaluable in enabling us to formulate these discrete and actionable sets of best practices.
3 Ways to Maximize Online CPL Advertising ROI
4 ways to make lead generation marketing simple and effective now!
5 Simple Steps for Online Publishers to Add Effective Cost-per-Lead (CPL) Advertising.
